ALIREZA SHEIKH - Amirkabir University of Technology

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Amirkabir University of Technology

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ALIREZA SHEIKH

Associate Professor
Department of Management, Science and Technology
Business Managment

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Email:

a.sheikh

aut.ac.ir

Phone:

h-index (Scopus):

9.00

Citations (Scopus):

352

Supervised MSc Theses

Thesis title

Date

Artificial Intelligence Impact on Redesigning macro-organizational Strategies - Considering Holding Companies

SAEED NESARI SANI

2024 Dec

The Influence of Generation Z on Suctainable Marketing and Products

ALI KIAN

2024 Oct

The impact of Gamification on creativity in Autistic Children

AMIRHOSEIN RANJBAR
Other Supervisor: Mohammad bashir Sedighi

2024 Sep

The impact of CSR strategy on customer satisfaction in B2B companies

YAHYA ANANI

2024 Sep

Utilizing Artificial Intelligence Approach in Consumer segmentation-Case Study: Kalleh Company

MOHAMMAD SOLTANI

2024 Sep

Customer feedback and its impact on relations between market orientation and NPD performance - Investigating digital technologies effect

KIANOUSH ADIBI NIA

2024 Sep

energy optimization in housing sector by supply and demand - case study of iran

MEHRNAZ ESKANDARI

2024 Sep

Investigating The Role of Artificial Intelligence in the Content Production of News Platforms and Websites and Its Effect on Cost Reduction and Scalability

FARNAZ ZADVARDI TOOLI
Other Supervisor: Mohammad bashir Sedighi

2024 Sep

Deceptive reviews detection in online shopping using Artificial Intelligence

HOSEIN SARLAK

2024 Aug

Identifying factors affecting the growth of personal brand and the growth of managers position in social networks (case study: Irans steel industry)

HOSSEIN KAZEMI

2024 Jul

Ranking health supply chain factors based on blockchain technology and the Internet of Things using MADM Methods

MOHAMMAD HATAMI

2024 Feb

Leveraging Performance Marketing Strategies for Health Care SMEs: Opportunities and Challenge

ZOHREH DEHGHAN MANSHADI

2023 Sep

Examining the Impact of Retargeting on Marketing Performance in the Supply Chain: A Case Study of Digikala Company

SAJEDEH MASHHADI ALI AKBAR

2023 Sep

How Green Branding Goals affects Technology Selection Strategy: Case Study of Tank Bioleaching technology selection based on MCDM and AHP method

OMID ESMAILI SHOJA

2023 Sep

Optimizing Marketing Campaign Success through Data-Driven Analysis and Strategic Promotion Attribute Enhancement

MORTEZA NADERIFAR

2023 Sep

Examining the obstacles of not accepting digitization and smart innovation in the field of real estate consultants based on the point of view managerial

AMIR REZA MORADI

2023 Sep

A double edge sword of marketing automation: Measuring readiness factors influencing proper marketing automation for SMEs

ALIREZA AMINI NAEINI

2023 Aug

A study on second-hand clothing markets in Iran

HASTI JAVID

2023 Jul

Beyond the Brand: Examining the Psychological Characteristics of Masstige Consumers and Their Perceived Sustainability

FATEMEH JOUDAKI

2023 Jul

A cosmetics recommender system based on customers personality trait

SARA GHOLAMI

2023 Jul

Investigating the Role of Artificial Intelligence in the Customer Journey

SORAN HAGHNEVIS

2023 Mar

Using big-data to measure brand image based on OBIM model : The case of Uber

MAHSA ABOUIMEHRIZY

2023 Feb

Application of the PwC's digital transformation framework in the secondary education system in the form of a mobile application for academic counselling of high school students

ARIYAN NAZEMI

2023 Jan

Preventing customer churn based on user personality modeling

GHAZALEH MOTAMEDI VESHARE

2022 Oct

Dynamic Pricing for Intercity Bus Services by Intelligent System

SOMAYE KASHANINIA
Other Supervisor: M.HASSAN SHIRALI-SHAHREZA

2022 Oct

Providing a framework for customer churn management and prediction: a case study in the charity sector

SAMIN REFAN & MOHSEN AKBARPOUR SHIRAZI
Other Supervisor:

2022 Oct

Risk management for projects based on blockchain technology in initial coin offering (ICO) in Iran

MOHAMMADALI MALEKPOOR & MOHSEN AKBARPOUR SHIRAZI
Other Supervisor:

2022 Jul

designing an intelligent data mining model to calculate customer lifetime value

REZA NAYEBMORAD & JAMAL SHAHRABI
Other Supervisor:

2022 Mar

Brand relationship quality

MALIHE BOLHASANI

2022 Mar

investigation of Neuromarketing Methods in the pharmaceutical Industry)

HEDIEH ALSADAT MOOSAVIAN

2021 Sep

The influence of brand equity on doctors prescribing behavior A case study of dentists in Shiraz

NIUSHA ASEMANI

2021 Sep

Agent-Based Modeling Of Decoy Effect Versus Word Of Mouth Marketing

AMIRALI SARAFRAZIAN & NASER SHAMS GHARNEH
Other Supervisor:

2021 May

Investigation of destination brand image gap: Using text-mining in social media comment

AMIN ZAMANI

2021 Feb

developing a model for studying the effect of emotional advertisements on iranian women's consumption

MOHAMMAD KASRA MODARRES GORJI & DAWOD FADAI
Other Supervisor:

2021 Jan

The Impact of Income decile on Consumer Behavior in Determining the Share of Customer from Green Market - Case study: Residents of Tehran city

MAHDI MIRZAEI

2020 Oct

Platform Business Service Innovation by Brand Extension: Impact on Customer Loyalty and Satisfaction

RAANA BAGHERI

2020 Sep

Studying the effects of Tehran Hypermarket's attributes on their customer's satisfaction, with emphasis on the role of gender: A survey report

ERFAN MEHDIZADEHHANJANI

2020 Sep

investigating the impact of social network advertising on customer behavior: an investigation in the banking sector

POOYA MOSLEHI

2020 Sep

Identifying and evaluating the factors affecting the failure of IT-based startups in Iran

NIMA REZAEI

2020 Sep

Marketing framework for residential construction

SEYED SINA RAZAVI TAHERI

2020 Sep

What drives an audience in generation z to continue following a social media blogger and how can they influence purchace intention?

BITA MEHRI

2020 Sep

Data-driven study of customer relationship management in e-commerce

HOSSEIN AHMADI DASTJERDI

2020 Sep

Investigating the effects of recession on companies marketing strategy

EHSAN SABZIZADEH

2020 Mar

Effects of social popularity and time scarcity on online consumer behavior

SEYED SHAHIREDDIN GHOREISHI

2020 Mar

impact of sales system automation and forces on improving sales performance of organization

ALI SOROURI

2020 Mar

Developing a Marketing Strategy for Irans Farabours Intellectual Property Market

HAMED POUSANEH

2020 Mar

Marketing Management

PEDRAM NOORIAN TALOOKI

2019 Sep

EnterPreneurial Marketing: Iranian B2B Settings

AMIN ASHRAFI BELGABAD

2019 Jul

Category management and consumer behavior in retalin

FAEZE MARDANI

2019 Feb

E-commerce Promotion Policies for smalland medium-sized enterprises

MAHDI ABDOLLAHI

2018 Sep

Marketind in health tourism

MAHSA SOLTANINEJAD

2018 Sep

Entrepreneurship: Emotional responses to business failure

MOHAMMADREZA KHODATARS

2018 Feb

B2B Customer Experience Management: A Critical Scrutiny in the Iranian Settings

HAMID SADR HASHEMI

2017 Aug

MBA and SME Entrepreneurship: a Gap Analysis

MEHRDAD YASREBI

2017 Aug

A Critical Reading of Luxury Branding: an Investigation in the Iranian Settings

BABAK BOGHRATI

2017 Aug

Branding through Social Media: Current Critical Success Factors

JAFAR HOJAT

2017 Aug

External Branding for Project-Oriented Products

AMIR DOUSTMOHAMMADI

2016 Jun

Evaluation of Contractor Selection Methods for the Iranian Project-oriented Organizations

ROSA JAFARI

2015 Oct

Impacts of Leadership Styles on Project Conflict Management

ALI KHALAJ

2015 Oct

An Investigation in the Iranian Brand Personality Elements: Success and Sustainability Factors

ARASH AYEL

2015 Aug

Market segmentation in digital marketing with time series clustering based on deep learning

SARA HOSSEINIAN & MOHSEN AKBARPOUR SHIRAZI
Other Supervisor:

2026 Apr

AI-Enhanced big data analyzing for E-commerce marketing

SANAZ YEKTAPARAST

2025 Sep

The Impact of Social Proof on Consumer Trust in Online Shopping: The Moderating Role of Cognitive Biases

HOSSEIN AZIZI & ASAL AGHAZ
Other Supervisor:

2025 Sep

The Impact of Board Gender Diversity on ESG Performance (Environmental, Social, and Governance): Evidence from Asian Firms

MAHSA YAZDANIAN
Other Supervisor: ASAL AGHAZ

2025 Sep

Evaluating the Impact of Integrating VAEGAN with Supervised Learning Methods on Enhancing Fraud Detection in Online Payments

ALIREZA HEIDARI

2025 Oct

The Effect of Social Comparison on Social Networks on Users Attitudes Towards Introducing New Products: A Study on Instagram Users in Iran

SHAYAN MOADIKHAH
Other Supervisor: ASAL AGHAZ

2025 Mar

The effect of augmented reality in mobile applications on purchase intention

MOHAMMAD TOLOUNEZHAD

2025 Mar

How does transparency in routine project updates influence the sustainability of trust in B2G relationships?

SOROUSH HOUSHANGI

2025 Mar

Analysis of effective factors on perceived service quality of chatbots for elderly and disabled customers

REZA ROOZBEHANI

2025 Jul

Exploring customer satisfaction dimensions in different types of lodging: A case study of Iranian peer-to-peer (P2P) accommodations using structural topic model

MOHAMMAD IZADI TOOPKANLOO

2025 Jan

The Impact of recommendation system in online education platforms on customer satifsfaction

HAMIDREZA NADALINAEINI

2025 Feb

Investigating the impact of user-generated content behavior on cryptocurrency exchange platforms on participants trust

ELAHE MAHMOODI & Mohammad bashir Sedighi
Other Supervisor:

2025 Apr

Journal Papers

M. Danaei, M. Akbarpour Shirazi, A. Sheikh, "An Ensemble Deep Reinforcement Learning Framework for Multi-Channel Advertising Budget Optimization: A Practical AI Approach", Applied Artificial Intelligence, 2026 Dec vol. 40, no. 1, pp.1-30, 2026.

G. Motamedi Veshare, A. Sheikh, S. Hashemi Golpayegany, S. Khodabandehlou, "A hybrid approach for customer churn prediction and prevention in tourism", Information Technology & Tourism, 2026 Jan vol. 28, no. 14, pp.1-36, 2026.

A. Aghaz, A. Sheikh, S. Dehghan Salmasi, A. Tarighian, "How faculty members organizational citizenship behaviours can be predicted by their personality traits: The moderating role of perceived university brand", Higher Education Quarterly, 2024 Jun vol. -, no. 0, , 2024.

A. Sheikh, N. Asemani, "The influence of brand awareness on brand equity: an investigation among dentists and their prescription behavior", International Journal of Pharmaceutical and Healthcare Marketing, 2024 May vol. 18, no. 3, pp.1-27, 2024.

A. Sheikh, O. Esmaili Shoja, "How Green Branding Goal affects Technology Selection Strategy: Case Study of Tank Bioleaching technology selection based on MCDM and AHP method", , 2024 Apr vol. 3, no. 1, pp.1-15, 2024.

A. Aghaz, A. Sheikh, M. Mirzaee, "How university teachers' authenticity and domestic university brand can reduce students' intention to migrate? Evidence from Iranian higher education institutions", Studies In Higher Education, 2024 Feb vol. -, no. 0, , 2024.

A. Sheikh, M. Mirzaei, Bahareh Ahmadinejad, "Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green Products", Contemporary Management Research, 2023 Oct vol. 19, no. 3, pp.153-174, 2023.

S. Eslami, A. Sheikh, Ahmad Mahdijoo, "Designing the optimal model for selecting a supplier with a focus on the brand in Sapco (Case study: Danesh Bonyan Milan Chesb Company)", , 2023 Jan vol. 14, no. 56, pp.21-42, 2023.

M.B. Sedighi, A. Sheikh, N. Toorani, R. Bagheri, "Service Delivery and Branding Management in Digital Platforms: Innovation through Brand Extension", Human Behavior and Emerging Technologies, 2022 Jul vol. 2022, no. 1, pp.1-18, 2022.

A. Sheikh, S. Eslami, "The Effects of Sanctions on Economics Indicators of the Cosmetic Industry: a Case Study", , 2020 Sep vol. 12, no. 47, pp.399-419, 2020.

Tayebeh Amirkhani, A. Aghaz, A. Sheikh, "An implementation model of performance-based budgeting: Evidence from the Iranian healthcare sector", International Journal of Productivity and Performance Management, 2019 Jun vol. 0, no. 0, , 2019.

F. Mojiri, A. Sheikh, Borna Payandehmehr, M. Majidpour, "A Model for Indigenous Development of Biopharmaceutical Industry: The Case of CinnaGen Company", , 2019 Apr vol. 13, no. 1, pp.91-120, 2019.

A. Sheikh, A. Aghaz, "The Challenges of the faculty members' commitment: The role of university brand", Higher Education Quarterly, 2019 Apr vol. 0, no. 0, pp.1-16, 2019.

A. Sheikh, T. Ghanbarpour, D. Gholamiangonabadi, "A Case Study of Fintech Industry: A Two-Stage Clustering Analysis for Customer Segmentation in the B2B Setting", Journal of Business-to-Business Marketing, 2019 Apr vol. 0, no. 0, , 2019.

A. Sheikh, A. Aghaz, M. Mohammadi, "Cyberloafing and personality traits: an investigation among knowledge-workers across the Iranian knowledge-intensive sectors", Behaviour and Information Technology, 2019 Mar vol. 0, no. 0, , 2019.

A. Aghaz, A. Sheikh, Tayebeh Amirkahni, "Human Resource Management in the Public Sector: an Investigation into the Iranian Ministries", Iranian Journal of Management Studies, 2017 Aug vol. 10, no. 3, pp.639-660, 2017.

A. Aghaz, A. Sheikh, "Cyberloafing and job burnout: An investigation in the knowledgeintensive sector", Computers In Human Behavior, 2016 Mar vol. 62, no. 0, pp.51-60, 2016.

A. Sheikh, M.S. Sharifi Atashgah, M. Adibzadegan, "The antecedents of cyberloafing: A case study in an Iranian copper industry", Computers In Human Behavior, 2015 May vol. 51, no. 1, pp.172-179, 2015.

A. Sheikh, Ming Lim, "The making of brand attachment and brand meanings: the case of a UK engineering services firm", Marketing Intelligence & Planning, 2015 Apr vol. 33, no. 6, pp.887-907, 2015.

Conference Papers

A. Sheikh, N. Ghezelbeigloo, "Analysis of Attribution Models in Digital Marketing: Challenges, Implementation, and Application Across Industries,", 9th National conference on management and E-Commerce, Sep 2024.

A. Sheikh, M. Hatami, "Optimizing the health supply chain with blockchain Technology and Internet of Things,", 15th International Conference on Mechanics, Construction, Industries and Civil Engineering, Feb 2024.

E. Mehdizadehhanjani, A. Sheikh, "Investigating the Impact of Hypermarket Store Characteristics on Customer Satisfaction: The Mediating Role of Gender,", Sixths National Conference on Practical Research in Management, Accounting and Economics, Sep 2020.

B. Mehri, A. Sheikh, "Investigating the Association of Social Interactions between Influencers and Followers and Buying Intentions of Z Generation Customers,", Sixth National Conference on Practical Research in Management, Accounting and Economics, Sep 2020.

E. Sabzizadeh, A. Sheikh, "An Investigation of the Antecedents and Consequences of Deploying Ethical Leadership in Organizations,", 4th National Conference on Research in Accounting and Management, Jun 2020.

A. Sorouri, A. Sheikh, "Impact of SFA and SF on Organizational Sales Efficiency,", 4th National Conference on Research in Accounting and Management, Jun 2020.

N. Noferest, A. Sheikh, "Investigating the Impact of Brand Slogan on Brand Recognition among Iranian Banks,", 1st International Conference on Challenges and New Solutions in Industrial Engineering and Management and Accounting, Mar 2020.

A. Sheikh, R. Bagheri, "Green Marketing Mix Signaling Impact on Re-Purchase Intention: Role of Expectation- Confirmation Theory,", 6th International Conference of Modern Research in Management, Economics and Development, Feb 2020.

A. Sheikh, R. Bagheri, "Investigating Consumer Green Purchase Intention: Value-Believe-Norm, Perceived Consumer Effectiveness and Perceived Market Influence,", 6th International Conference of Modern Research in Management, Economics and Development, Feb 2020.

A. Sheikh, R. Bagheri, "Cyber-Marketing in the B2B Setting,", Second National Conference on Modern Approaches in Business Management, Jul 2019.

A. Sheikh, R. Bagheri, S. Bourghani Farahani, "Enhancing organizational motivation through balancing employees psychological needs and improving self-regulation skills,", Second National Conference on Modern Approaches in Business Management, Jul 2019.

A. Sheikh, R. Bagheri, "Investigating the Impact of Individual-level Behavioral Theories on the Consumption of Green Consumer,", Second National Conference on Modern Approaches in Business Management, Jul 2019.

Soheila Borghani Farahani, A. Sheikh, R. Bagheri, "Enhancing organizational motivation through balancing employees psychological needs and improving self-regulation skills,", Second National Conference on Modern Approaches in Business Management, Jun 2019.

A. Sheikh, M. Soltaninejad, "Internal Branding in the Iranian Health Tourism Industry: Investigating Critical Influential Factors,", 4th International Conference on Management and Humanistic Science Research in Iran, Mar 2019.

A. Sheikh, M. Abdollahi, "Ethical Perception of Iranian Customers from E-Commerce Businesses and Its Impact on Satisfaction,", 4th International Conference on Management and Humanistic Science Research in Iran, Mar 2019.

A. Sheikh, F. Mardani, "Category management and Consumer Behavior in Retail,", International Conference on Innovations in Business administration and Economics, Feb 2019.

A. Sheikh, T. Ghanbarpour, "A two-stage clustering method for B2B customer segmentation based on RFM model in the of Iranian Fintech setting,", 15th International Conference on Management, Dec 2018.

A. Khalaj, A. Sheikh, "Impact of Leadership Style on Workplace Rational Conflict in Project Oriented Organizations,", The Third International Conference on Industrial Management, May 2018.

A. Sheikh, M. Khodatars, "Entrepreneurs Intentional Shifts After Experiencing Failure,", World-Class Management Perspective Congress, Mar 2018.

A. Sheikh, J. Hojat, "Branding Through Social Networks: Most Important Factors Today,", World-Class Management Perspective Congress, Mar 2018.

A. Sheikh, M. Khodatars, "The Reasons of Choosing and Failure of Jobs and Post-Priorities,", Management, National Production and Employment Development, Feb 2018.

Taught Courses

Course title

Description

Headlines

Date

Marketing Management

4051

Marketing Research

4051

Marketing Management

4051

Marketing Management

4042

Marketing Management

4042

Marketing Management

4041

Marketing Strategy

4041

Marketing Management

4041

Electronic Marketing

4032

Electronic Marketing

4032

Marketing Management

4032

Brand Management

4032