ALIREZA SHEIKH
Assistant Professor
Department of Management, Science and Technology
Business Managment
Department of Management, Science and Technology
Business Managment
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Email:
a.sheikh
aut.ac.ir
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h-index (Scopus):
7
Citations (Scopus):
224
Supervised MSc Theses
#
Thesis title
By
Date
1
Ranking health supply chain factors based on blockchain technology and the Internet of Things using MADM Methods
Mohammad Hatami & Alireza Sheikh
February 2024
2
Optimizing Marketing Campaign Success through Data-Driven Analysis and Strategic Promotion Attribute Enhancement
Morteza Naderifar & Alireza Sheikh
September 2023
3
Examining the Impact of Retargeting on Marketing Performance in the Supply Chain:
A Case Study of Digikala Company
Sajedeh Mashhadi Ali Akbar & Alireza Sheikh
September 2023
4
Examining the obstacles of not accepting digitization and smart innovation in the field of real estate consultants based on the point of view managerial
Amir Reza Moradi & Alireza Sheikh
September 2023
5
How Green Branding Goals affects Technology Selection Strategy: Case Study of Tank Bioleaching technology selection based on MCDM and AHP method
Omid Esmaili Shoja & Alireza Sheikh
September 2023
6
Leveraging Performance Marketing Strategies for Health Care SMEs: Opportunities and Challenge
Zohreh Dehghan Manshadi & Alireza Sheikh
September 2023
7
A double edge sword of marketing automation: Measuring readiness factors influencing proper marketing automation for SMEs
Alireza Amini Naeini & Alireza Sheikh
August 2023
8
A study on second-hand clothing markets in Iran
Hasti Javid & Alireza Sheikh
July 2023
9
A cosmetics recommender system based on customers personality trait
Sara Gholami & Alireza Sheikh
July 2023
10
Beyond the Brand: Examining the Psychological Characteristics of Masstige Consumers and Their Perceived Sustainability
Fatemeh Joudaki & Alireza Sheikh
July 2023
11
Investigating the Role of Artificial Intelligence in the Customer Journey
Soran Haghnevis & Alireza Sheikh
March 2023
12
Using big-data to measure brand image based on OBIM model : The case of Uber
Mahsa Abouimehrizy & Alireza Sheikh
February 2023
13
Application of the PwC’s digital transformation framework in the secondary education system in the form of a mobile application for academic counselling of high school students
Ariyan Nazemi & Alireza Sheikh
January 2023
14
Preventing customer churn based on user personality modeling
Ghazaleh Motamedi Veshare & Alireza Sheikh
October 2022
15
Dynamic Pricing for Intercity Bus Services by Intelligent System
Somaye Kashaninia & Alireza Sheikh
October 2022
16
Providing a framework for customer churn management and prediction: a case study in the charity sector
Samin Refan & Alireza Sheikh
October 2022
17
Risk management for projects based on blockchain technology in initial coin offering (ICO) in Iran
Mohammadali Malekpoor & Alireza Sheikh
July 2022
18
Brand relationship quality
Malihe Bolhasani & Alireza Sheikh
March 2022
19
designing an intelligent data mining model to calculate customer lifetime value
Reza Nayebmorad & Alireza Sheikh
March 2022
20
investigation of Neuromarketing Methods in the pharmaceutical Industry)
Hedieh Alsadat Moosavian & Alireza Sheikh
September 2021
21
The influence of brand equity on doctors prescribing behavior
A case study of dentists in Shiraz
Niusha Asemani & Alireza Sheikh
September 2021
22
Agent-Based Modeling Of Decoy Effect Versus Word Of Mouth Marketing
Amirali Sarafrazian & Alireza Sheikh
May 2021
23
Investigation of destination brand image gap: Using text-mining in social media comment
Amin Zamani & Alireza Sheikh
February 2021
24
developing a model for studying the effect of emotional advertisements on iranian women’s consumption
Mohammad Kasra Modarres Gorji & Alireza Sheikh
January 2021
25
The Impact of Income decile on Consumer Behavior in Determining the Share of Customer from Green Market - Case study: Residents of Tehran city
Mahdi Mirzaei & Alireza Sheikh
October 2020
26
Identifying and evaluating the factors affecting the failure of IT-based startups in Iran
Nima Rezaei & Alireza Sheikh
September 2020
27
Platform Business Service Innovation by Brand Extension:
Impact on Customer Loyalty and Satisfaction
Raana Bagheri & Alireza Sheikh
September 2020
28
Data-driven study of customer relationship management in e-commerce
Hossein Ahmadi Dastjerdi & Alireza Sheikh
September 2020
29
Studying the effects of Tehran Hypermarket’s attributes on their customer’s satisfaction, with emphasis on the role of gender: A survey report
Erfan Mehdizadehhanjani & Alireza Sheikh
September 2020
30
What drives an audience in generation z to continue following a social media blogger and how
can they influence purchace intention?
Bita Mehri & Alireza Sheikh
September 2020
31
Marketing framework for residential construction
Seyed Sina Razavi Taheri & Alireza Sheikh
September 2020
32
investigating the impact of social network advertising on customer behavior: an investigation in the banking sector
Pooya Moslehi & Alireza Sheikh
September 2020
33
Developing a Marketing Strategy for Irans Farabours Intellectual Property Market
Hamed Pousaneh & Alireza Sheikh
March 2020
34
Investigating the effects of recession on companies marketing strategy
Ehsan Sabzizadeh & Alireza Sheikh
March 2020
35
impact of sales system automation and forces on improving sales performance of organization
Ali Sorouri & Alireza Sheikh
March 2020
36
Effects of social popularity and time scarcity on online consumer
behavior
Seyed Shahireddin Ghoreishi & Alireza Sheikh
March 2020
37
Marketing Management
Pedram Noorian Talooki & Alireza Sheikh
September 2019
38
EnterPreneurial Marketing: Iranian B2B Settings
Amin Ashrafi Belgabad & Alireza Sheikh
July 2019
39
Category management and consumer behavior in retalin
Faeze Mardani & Alireza Sheikh
February 2019
40
Marketind in health tourism
Mahsa Soltaninejad & Alireza Sheikh
September 2018
41
E-commerce Promotion Policies for smalland medium-sized enterprises
Mahdi Abdollahi & Alireza Sheikh
September 2018
42
Entrepreneurship: Emotional responses to business failure
Mohammadreza Khodatars & Alireza Sheikh
February 2018
43
MBA and SME Entrepreneurship: a Gap Analysis
Mehrdad Yasrebi & Alireza Sheikh
August 2017
44
B2B Customer Experience Management: A Critical Scrutiny in the Iranian Settings
Hamid Sadr Hashemi & Alireza Sheikh
August 2017
45
A Critical Reading of Luxury Branding: an Investigation in the Iranian Settings
Babak Boghrati & Alireza Sheikh
August 2017
46
Branding through Social Media: Current Critical Success Factors
Jafar Hojat & Alireza Sheikh
August 2017
47
External Branding for Project-Oriented Products
Amir Doustmohammadi & Alireza Sheikh
June 2016
48
Evaluation of Contractor Selection Methods for the Iranian Project-oriented Organizations
Rosa Jafari & Alireza Sheikh
October 2015
49
Impacts of Leadership Styles on Project Conflict Management
Ali Khalaj & Alireza Sheikh
October 2015
50
An Investigation in the Iranian Brand Personality Elements: Success and Sustainability Factors
Arash Ayel & Alireza Sheikh
August 2015
Journal Papers
Portal Records
1
Asal Aghaz, Alireza Sheikh, Mohammadreza Mirzaee, "How university teachers’ authenticity and domestic university brand can reduce students’ intention to migrate? Evidence from Iranian higher education institutions", STUDIES IN HIGHER EDUCATION, February 2024
Vol. -,
Num. 0,
Page 0-0,
February 2024,
2
Alireza Sheikh, Mahdi Mirzaei, Bahareh Ahmadinejad, "Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green Products", Contemporary Management Research, October 2023
Vol. 19,
Num. 3,
Page 153-174,
October 2023,
3
Shiva Eslami, Alireza Sheikh, Ahmad Mahdijoo, "Designing the optimal model for selecting a supplier with a focus on the brand in Sapco (Case study: Danesh Bonyan Milan Chesb Company)", , January 2023
Vol. 14,
Num. 56,
Page 21-42,
January 2023,
4
Mohammad Bashir Sedighi, Alireza Sheikh, Nazanin Toorani, Raana Bagheri, "Service Delivery and Branding Management in Digital Platforms: Innovation through Brand Extension", Human Behavior and Emerging Technologies, July 2022
Vol. 2022,
Num. 1,
Page 1-18,
July 2022,
5
Alireza Sheikh, Shiva Eslami, "The Effects of Sanctions on Economics Indicators of the Cosmetic Industry: a Case Study", , September 2020
Vol. 12,
Num. 47,
Page 399-419,
September 2020,
6
Tayebeh Amirkhani, Asal Aghaz, Alireza Sheikh, "An implementation model of performance-based budgeting: Evidence from the Iranian healthcare sector", INTERNATIONAL JOURNAL OF PRODUCTIVITY AND PERFORMANCE MANAGEMENT, June 2019
Vol. 0,
Num. 0,
Page 0-0,
June 2019,
7
Alireza Sheikh, Tohid Ghanbarpour, Davoud Gholamiangonabadi, "A Case Study of Fintech Industry: A Two-Stage Clustering Analysis for Customer Segmentation in the B2B Setting", JOURNAL OF BUSINESS-TO-BUSINESS MARKETING, April 2019
Vol. 0,
Num. 0,
Page 0-0,
April 2019,
8
Alireza Sheikh, Asal Aghaz, "The Challenges of the faculty members’ commitment: The role of university brand", Higher Education Quarterly, April 2019
Vol. 0,
Num. 0,
Page 1-16,
April 2019,
9
Fatemeh Mojiri, Alireza Sheikh, Borna Payandehmehr, Mehdi Majidpour, "A Model for Indigenous Development of Biopharmaceutical Industry: The Case of CinnaGen Company", , April 2019
Vol. 13,
Num. 1,
Page 91-120,
April 2019,
10
Alireza Sheikh, Asal Aghaz, Maryam Mohammadi, "Cyberloafing and personality traits: an
investigation among knowledge-workers across
the Iranian knowledge-intensive sectors", BEHAVIOUR & INFORMATION TECHNOLOGY, March 2019
Vol. 0,
Num. 0,
Page 0-0,
March 2019,
11
Asal Aghaz, Alireza Sheikh, Tayebeh Amirkahni, "Human Resource Management in the Public Sector: an Investigation into the Iranian Ministries", Iranian Journal of Management Studies, August 2017
Vol. 10,
Num. 3,
Page 639-660,
August 2017,
12
Asal Aghaz, Alireza Sheikh, "Cyberloafing and job burnout: An investigation in the knowledgeintensive
sector", COMPUTERS IN HUMAN BEHAVIOR, March 2016
Vol. 62,
Num. 0,
Page 51-60,
March 2016,
13
Alireza Sheikh, Maryam Sadat Sharifi Atashgah, Mahdi Adibzadegan, "The antecedents of cyberloafing: A case study in an Iranian copper industry", COMPUTERS IN HUMAN BEHAVIOR, May 2015
Vol. 51,
Num. 1,
Page 172-179,
May 2015,
14
Alireza Sheikh, Ming Lim, "The making of brand attachment and brand meanings: the case of a UK engineering services firm", Marketing Intelligence & Planning, April 2015
Vol. 33,
Num. 6,
Page 887-907,
April 2015,
Conference Papers
Portal Records
1
Alireza Sheikh, Raana Bagheri, "Investigating Consumer Green Purchase Intention: Value-Believe-Norm,
Perceived Consumer Effectiveness and Perceived Market Influence ", 6th International Conference of Modern Research in Management, Economics and Development, February 2020
2
Alireza Sheikh, Raana Bagheri, "Green Marketing Mix Signaling Impact on Re-Purchase Intention: Role of
Expectation- Confirmation Theory ", 6th International Conference of Modern Research in Management, Economics and Development, February 2020
3
Alireza Sheikh, Raana Bagheri, "Investigating the Impact of Individual-level Behavioral Theories on the Consumption of Green Consumer ", Second National Conference on Modern Approaches in Business Management, July 2019
4
Alireza Sheikh, Raana Bagheri, "Cyber-Marketing in the B2B Setting ", Second National Conference on Modern Approaches in Business Management, July 2019
5
Alireza Sheikh, Mahdi Abdollahi, "Ethical Perception of Iranian Customers from E-Commerce Businesses and Its Impact on Satisfaction ", 4th International Conference on Management and Humanistic Science Research in Iran, March 2019
6
Alireza Sheikh, Mahsa Soltaninejad, "Internal Branding in the Iranian Health Tourism Industry: Investigating Critical Influential Factors ", 4th International Conference on Management and Humanistic Science Research in Iran, March 2019
7
Alireza Sheikh, Faeze Mardani, "Category management and Consumer Behavior in Retail ", International Conference on Innovations in Business administration and Economics, February 2019
8
Alireza Sheikh, Tohid Ghanbarpour, "A two-stage clustering method for B2B customer segmentation based on RFM model in the of Iranian Fintech setting ", 15th International Conference on Management, December 2018
9
Ali Khalaj, Alireza Sheikh, "Impact of Leadership Style on Workplace Rational Conflict in Project Oriented Organizations ", The Third International Conference on Industrial Management, May 2018
10
Alireza Sheikh, Mohammadreza Khodatars, "Entrepreneurs Intentional Shifts After Experiencing Failure ", World-Class Management Perspective Congress, March 2018
11
Alireza Sheikh, Jafar Hojat, "Branding Through Social Networks: Most Important Factors Today ", World-Class Management Perspective Congress, March 2018
12
Alireza Sheikh, Mohammadreza Khodatars, "The Reasons of Choosing and Failure of Jobs and Post-Priorities ", Management, National Production and Employment Development, February 2018
Taught Courses
#
Course title
Description
Headlines
Date
1
Marketing Management
To Familiarize with the Foundations and Technieques of Marketing
Spring 2024
2
Marketing Management
To familiarize with the latest trends, tools, techniques and advancements in the field of Marketing Management
Spring 2024
3
Brand Management
To Familiarize with the Foundations and Modern Technieques of Brand Management
Spring 2024
4
Marketing Management
To Familiarize with the Foundations and Technieques of Marketing
Fall 2023
5
Special Topics (Business Analytics)
To familiarize with data-driven business management and analytics
Fall 2023
6
Electronic Marketing
To Familiarize with the Foundations and Technieques of Digital Marketing
Fall 2023
7
Brand Management
To Familiarize with the Foundations and Modern Technieques of Brand Management
Spring 2023
8
Marketing Management
To familiarize with the latest trends, tools, techniques and advancements in the field of Marketing Management
Spring 2023
9
Electronic Marketing
To Familiarize with the Foundations and Technieques of Marketing
Spring 2023
10
Electronic Marketing
To Familiarize with the Foundations and Technieques of Digital Marketing
Fall 2022
11
Special Topics (Business Analytics)
To familiarize with data-driven business management and analytics
Fall 2022
12
Marketing Management
To Familiarize with the Foundations and Technieques of Marketing
Fall 2022