CV Information - دانشگاه صنعتی امیرکبیر

Entrepreneurship and Business Planning

Week 1 - Introduction and Creativity in Entrepreneurship Overview of entrepreneurship concepts, its relevance to industrial engineering, and the role of innovation and creativity. Students are introduced to course expectations, team formation, and opportunity recognition.
Week 2 - Market Segmentation and Target Market Selection Understanding how to divide markets into segments, analyze customer groups, and select an appropriate target market for a new business idea.
Week 3 - Understanding Customers and Their Needs Exploration of customer profiles, motivations, and behaviors. Students learn to identify customer pain points and define the ideal customer.
Week 4 - Value Proposition and Product Concept Design How to define, articulate, and measure the value offered to customers. Developing product ideas that match customer needs and market gaps.
Week 5 - Competitive Advantage and Positioning Analyzing competition, defining unique value propositions, and identifying differentiators that make a business stand out.
Week 6 - Understanding the Buying Process and Customer Acquisition Learning how customers make purchasing decisions and how to design effective marketing and sales approaches to reach them.
Week 7 - Market and Financial Analysis Estimating market size and potential demand. Introducing basic financial metrics and evaluating the commercial feasibility of business ideas.
Week 8 - Midterm Assessment and Feedback Midterm examination covering theoretical foundations and project updates. Review and feedback to guide improvement of business projects.
Week 9 - Business Model Design and Revenue Strategies Developing viable business models, identifying revenue sources, and designing sustainable value creation mechanisms.
Week 10 - Product Launch and Market Entry Strategy Planning how to bring the product to market through pilot programs, early adopters, and marketing channels. Designing an initial product prototype.
Week 11 - Product Development Planning and Financial Forecasting Translating business ideas into actionable product roadmaps. Building simple financial forecasts and performance indicators.
Week 12 - Team Building and Organizational Culture Designing effective startup teams, assigning roles, leadership principles, and developing a strong entrepreneurial culture.
Week 13 - Growth and Scaling Up Understanding growth challenges, strategies for scaling operations, and resource management as the business expands.
Week 14 - Feasibility Study and Business Plan Drafting Integrating market, technical, and financial analyses into a structured feasibility report. Teams draft their business plans for feedback.
Week 15 - Communication and Presentation of Business Plans Techniques for preparing and presenting professional business plans. Storytelling, pitching to investors, and refining final deliverables.
Week 16 - Final Presentations and Course Wrap-Up Final presentations of complete business plans by teams, peer evaluations, and reflection on entrepreneurial learning outcomes.